by SEO is important for all type of industry whether it is offline business or online business and it is often considered as the backbone of the online success of a business.
We will discuss in detail about the important of SEO and know the Concept in SEO from Start to the End.
What is SEO?
SEO is like optimizing the content on the website which has higher chances to rank on google and increase the organic traffic on your website.
Why is SEO Important?
SEO is very important for any website because people always trust the website that are organic and rank higher on the google.
When you rank through SEO then the visibility also increases on the google which results in higher trust amoung the users.
The best part is it is totally FREE of cost hence you no need to pay even a single rupee to rank your website on google.
Understanding Search Engines
There are many search engine online such as teh google search engine, yahoo and Bing. these search engines uses their own algorithm to rank the websites on the search results
At first they send the bot to crawl the website and get updated.
Second they will start to index the content in their database.
At last the will rank the website based on the user query.
Types of SEO
There are many types of SEO but it is maily divided into 3 parts
- Technical SEO
- On-page SEO
- Off-page SEO
Technical seo involves process like checking the site speed, mobile friendliness, sitemaps and so on.
On-page SEO involve the process like optimize the content such as heading and body.
Off-Page SEO involves process like backlinks building and improving the trust on the Google.
Keyword Research
Keyowrd Research is important to find what people are searching online and how you can use your product or expertise to solve the problem. To do this you need to go through some steps
Always try to get the niche and understand the industry better before entering into the niche.
There are many keyword research tools available online such as google keyword planner, ahrefs, SEMrush and other popular tools
Now find your competitor and analyse the strategy they use to rank for and provide better content to the users.
In my opinion if your website is new and want to rank higher on the search results then i will definitely advice you to go for long term keywords because long term keywords can higher for the new websites.
On-Page SEO
On-page SEO in simple words means that you need to make changes on your website and make it search engine friendly.
Focus on the title, Meta descriptions, headings, URL structure and content quality.
Make sure to use internal linkings and keywords density should be less than 1% in the article because if your keywords are more than 1% than it is considered as keyword stuffing.
Technical SEO
Technical SEO means things that are related to Technical issues on the website and it is mostly done at the backend by the developers on the suggestions of SEO executives.
SEO Executives will check the website for mobile friendliness, site speed, Proper SSL Certificare, XML sitemap and so on.
Off-Page SEO
Off-Page SEO in simple words means activities that are performed outside the website to rank higher on the search results.
These activities involves, Guest blogging, social media marketing, building backlinks and so on.
Content Marketing
Content is the king and it is often considered as the heart of the SEO and writing high quality content can rank your website higher in the search engines.
Try to create evergreen content and provide indepth informations about the topics, Update old content and use graphics to make it more attractive.
Conclusion
SEO is a long term process and by understanding the fundamental of the SEO you can rank the website higher on the result page and keep in mind that the algorithms of the search engines get regularly updated so make sure to be updated about it.
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